Between Spring '06 and Spring '09, Chloé was run by three different designers. The rise and fall—and rise, of Chloé, lends itself no doubt an interesting story of brand evolution.
Below are notable looks from Chloé's Spring '06, Fall '06, and Spring '10 collections, designed by Phoebe Philo, interim designers, and its current head Hannah McGibbon, respectively. Not pictured are the three collections designed between Fall '07 and Fall '08 by former house designer Paulo Melim Andersson. Andersson was let go from the house after exhibiting an inability to merge his harder aesthetic with Chloé's women-friendly cult status which had been established by Philo.
photos courtesy of style.com
In this past collection, it appears that McGibbon has delivered Chloé back to its signature aesthetic—chic, Parisian, and ultrafeminine. Although the Fall '06 collection doesn't appear so distinctly Chloé, with its uncharacteristic heaviness, between its unique (albeit not exactly flattering) shapes and hodgepodge styles there still exist several items to covet.
Chloé is the designer to watch at Fashion Week in terms of brand evolution. It will be a spectacle to see how the house continues to evolve in light of its recent changes.